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<channel>
	<title>the rookie's book </title>
	<link>https://therookiebook.com</link>
	<description>the rookie's book </description>
	<pubDate>Sun, 26 Jan 2025 14:50:45 +0000</pubDate>
	<generator>https://therookiebook.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://therookiebook.com/Homepage-1</link>

		<pubDate>Tue, 29 Aug 2023 18:22:43 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/Homepage-1</guid>

		<description>


	👋 Hey there,
	

	
	I’m Sneha💃🏾 &#38;nbsp;

	


	&#38;nbsp; &#38;nbsp;&#38;nbsp;
– a 3-year-old copywriter, a 27-year-old work in progress.Pencils? Lions? Metals? Not yet.&#38;nbsp;
But I’m ready for my next big, creative challenge to see how far I’ll go.&#38;nbsp;Want a front-row seat on this wild ride? 
Hire me and let’s make it happen.Read about me on Campaign Asia. 

 



	🔨 NAILED IT 🔨
 



	


	My sizzle reel to silence all my self-doubt gremlins.

	&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c16a5bafdcfc54a8ebc22cc25df6bcba7eaca4746125b147df4337541bbad4c3/voice-bank.gif" data-mid="225528476" border="0"  src="https://freight.cargo.site/w/648/i/c16a5bafdcfc54a8ebc22cc25df6bcba7eaca4746125b147df4337541bbad4c3/voice-bank.gif" /&#62;
Great Eastern: 
The Great You&#38;nbsp;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/70e846e8e3a3c74ad305b8dbee121a4f7a5325c0b860ddb744e4dc0ed39f078a/JBL-Thumbnail-4x5.jpg" data-mid="189288996" border="0"  src="https://freight.cargo.site/w/1000/i/70e846e8e3a3c74ad305b8dbee121a4f7a5325c0b860ddb744e4dc0ed39f078a/JBL-Thumbnail-4x5.jpg" /&#62;JBL Website Upgrade&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0da8a9d6bea5808a42fb973d1dab079e4c0ed09c85f2ad74029087bc63e57b92/ecda-2.gif" data-mid="218085658" border="0"  src="https://freight.cargo.site/w/648/i/0da8a9d6bea5808a42fb973d1dab079e4c0ed09c85f2ad74029087bc63e57b92/ecda-2.gif" /&#62;ECDA: Humpty Reimagined


	
&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/836913b1542777ce580628b380a16b4cbda6bcd00723cfea50287acd55762d17/download.gif" data-mid="218083757" border="0"  src="https://freight.cargo.site/w/648/i/836913b1542777ce580628b380a16b4cbda6bcd00723cfea50287acd55762d17/download.gif" /&#62;
Great Eastern: 
Spooky Surprises

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2c8f54c050bace77bd181dcbe802867822de6d681c1c13acfb35bff535da1fb8/Amazon-Thumbnail.gif" data-mid="189289867" border="0"  src="https://freight.cargo.site/w/1000/i/2c8f54c050bace77bd181dcbe802867822de6d681c1c13acfb35bff535da1fb8/Amazon-Thumbnail.gif" /&#62;Amazon: IG Reels

&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2fd1cd99bca4eb80244ce77525f4fe155e4adac0592da62a6dce887b399db1bf/voice-bank-1.gif" data-mid="225528620" border="0"  src="https://freight.cargo.site/w/648/i/2fd1cd99bca4eb80244ce77525f4fe155e4adac0592da62a6dce887b399db1bf/voice-bank-1.gif" /&#62;
Young Shits Entry:&#38;nbsp;
Diversity Facts
	&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/7a033bc4e73b4a127fda05207f43f7e723fcfa37d0047e0f53d3789f89ff8c66/Untitled-design-2.gif" data-mid="218083645" border="0" data-scale="99" src="https://freight.cargo.site/w/648/i/7a033bc4e73b4a127fda05207f43f7e723fcfa37d0047e0f53d3789f89ff8c66/Untitled-design-2.gif" /&#62;Singapore Tourism Board: Tourism in 4K



&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3547c5559941303c01b7af31c3a00951bc974f809fce126e6bb4ee83242e4baf/DIS-Thumbnail.jpg" data-mid="189609411" border="0"  src="https://freight.cargo.site/w/1000/i/3547c5559941303c01b7af31c3a00951bc974f809fce126e6bb4ee83242e4baf/DIS-Thumbnail.jpg" /&#62;Digital IntelligenceService Launch



	View more
	👉

🚧 IN THE WORKS 🚧&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;



	
❌ FAILED IT ❌


	
	My copy graveyard - for all things that simply did not make it.&#38;nbsp;



	&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/b13a09e6717d401e5b15fef7b8a0faf122bd96283c45a3185fe1031ab004a66a/crash-the-wedding.gif" data-mid="218089959" border="0"  src="https://freight.cargo.site/w/648/i/b13a09e6717d401e5b15fef7b8a0faf122bd96283c45a3185fe1031ab004a66a/crash-the-wedding.gif" /&#62;Young Spikes Entry:
Crash the Wedding
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2eb14e39ece6150a2e3e610f6ab9efef5a58dabcf7f52873c977dd08c3b14ee0/Thumbnail.jpg" data-mid="189686450" border="0"  src="https://freight.cargo.site/w/1000/i/2eb14e39ece6150a2e3e610f6ab9efef5a58dabcf7f52873c977dd08c3b14ee0/Thumbnail.jpg" /&#62;Film Script for Ministry of Social and Family Development
	&#60;img width="648" height="1152" width_o="648" height_o="1152" data-src="https://freight.cargo.site/t/original/i/80f6538c90e77abba12b99037409915849611cd39344e37e5557d6bcb7d436c0/despo-agents.gif" data-mid="218090384" border="0"  src="https://freight.cargo.site/w/648/i/80f6538c90e77abba12b99037409915849611cd39344e37e5557d6bcb7d436c0/despo-agents.gif" /&#62;
Proactive: Voice Bank&#38;nbsp;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/24acf3fae7e217524a9bba09edc1a69b4ca9a9ed9cfae21dc6be294b4cf58763/Thumbnail2.jpg" data-mid="189623047" border="0"  src="https://freight.cargo.site/w/1000/i/24acf3fae7e217524a9bba09edc1a69b4ca9a9ed9cfae21dc6be294b4cf58763/Thumbnail2.jpg" /&#62;Trendjacks for IKEA&#38;nbsp;
	



 

	View more
	👉



</description>
		
	</item>
		
		
	<item>
		<title>JBL</title>
				
		<link>https://therookiebook.com/JBL-1</link>

		<pubDate>Tue, 29 Aug 2023 19:00:27 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/JBL-1</guid>

		<description>
	See more&#38;nbsp;👉

	JBL Website Redesign

	To match the tonality of JBL’s “Dare to Switch Up” campaign and capture GenZs’ attention, my AD and I gave the JBL site a complete makeover. 
Our goal? Make it as loud and bold as possible, true to the spirit of GenZs, all while spotlighting the latest Tour Series and letting copy play hero. 

Visit the website.


Agency: BLKJ Havas
 Client: JBL
 Art Director: Gilda Lim


	&#60;img width="2100" height="4755" width_o="2100" height_o="4755" data-src="https://freight.cargo.site/t/original/i/6978679ab07cc16e0b9eeee50a0a514132908214e1d2e84f1f20f1ce382deea3/JBL-Website2.jpg" data-mid="189222420" border="0"  src="https://freight.cargo.site/w/1000/i/6978679ab07cc16e0b9eeee50a0a514132908214e1d2e84f1f20f1ce382deea3/JBL-Website2.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>Amazon IG</title>
				
		<link>https://therookiebook.com/Amazon-IG</link>

		<pubDate>Sun, 03 Sep 2023 12:36:10 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/Amazon-IG</guid>

		<description>
	See more&#38;nbsp;👉


	Amazon
IG Reels


	
Presenting some wee, yet witty Amazon work.Agency: BLKJ Havas Client: Amazon Singapore&#38;nbsp; Art Director(s): Chew Weilin, Ong Joslin

	Amazon Product Chain Reaction

Taking the cue from Amazon Global, we sought to make our very own Product Chain Reaction using Amazon’s handy logo. We let one Amazon item purchase lead to another, and eventually ended up with a mid-30s epiphany. 

All to underscore, how no matter the life stage, Amazon has always got your back. 
Click here to view.

    
Amazon Shop For Good
My first ever shoot, just 2 months on the job!! With my ADs and CDs down with COVID, I ended up having to tackle the shoot solo. I spent a lot more time than necessary forwarding shots to my CDs.
Unnerving as it felt, being on set with the kids eased my nerves. I was quickly reminded of the larger reason why I was there - to bring the kids behind Amazon’s partner NPOs to the forefront, so that their holiday season could be made all the more magical under the Shop for Good initiative.
Click here to view.
 

    

Amazon House Activation

This was something I did, also two months on the job. While I was not responsible for conceptualising the activation, I was in charge of creating the sizzle reel for this. Had a blast storyboarding and bringing this to life with my AD.&#38;nbsp; 


Click here to view.

    







	
	
	
</description>
		
	</item>
		
		
	<item>
		<title>DIS Web</title>
				
		<link>https://therookiebook.com/DIS-Web</link>

		<pubDate>Sun, 03 Sep 2023 19:42:40 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/DIS-Web</guid>

		<description>
	See more 👉



	Digital Intelligence
Service (DIS) Website



	The newly established fourth service of the Singapore Armed Forces, DIS had one mission: to outshine the other 3 forces. 
After sifting through thousands of Webby winner websites and debating over wormhole transitions, we pooled our ideas together and crafted this masterpiece. 
Balancing the DIS’ edginess, meeting the laundry list of requirements of each military faction, keeping the jargon-heavy content accessible, were challenges that kept me, my senior copywriter and my CD on our toes. 


Click here to view.
Agency: BLKJ Havas Client: Digital and Intelligence Service&#38;nbsp; Art Director(s): Leslin Lim, Winona Sarah

	&#60;img width="854" height="480" width_o="854" height_o="480" data-src="https://freight.cargo.site/t/original/i/ed33035c59662df06bfd8ebc89e35514c535a418a3c4d93d1e403b0982024e26/Web-Video-FinalSmall2.gif" data-mid="189674726" border="0"  src="https://freight.cargo.site/w/854/i/ed33035c59662df06bfd8ebc89e35514c535a418a3c4d93d1e403b0982024e26/Web-Video-FinalSmall2.gif" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/820051f3bcd9e9b64fe7994d410707994c77493c671771eb4c82f63ae38ef524/DIS-Thumbnail.jpg" data-mid="189834971" border="0"  src="https://freight.cargo.site/w/1000/i/820051f3bcd9e9b64fe7994d410707994c77493c671771eb4c82f63ae38ef524/DIS-Thumbnail.jpg" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>GE Halloween</title>
				
		<link>https://therookiebook.com/GE-Halloween</link>

		<pubDate>Sat, 14 Sep 2024 12:42:35 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/GE-Halloween</guid>

		<description>
	See more 👉



	Great Eastern Halloween




	Insurance is supposed to offer peace of mind, but it’s often viewed as a curse, thanks to its notorious reputation.

For Halloween 2023, we created three chilling, Vice documentary-style short films exposing how some insurers can be a nightmare. 
Spoiler alert: Not Great Eastern though.&#38;nbsp;
P.S. I wrote the script for The Still Road Vanishing.
Videos here:
The Hiker’s Curse&#38;nbsp;
A Drive to Darkness

The Still Road Vanishing

Agency: BLKJ Havas Client: Great Eastern Insurance&#38;nbsp;
Associate Creative Director(s): Anant Rajan, Andres Mejia&#38;nbsp;Art Director(s): Yoo Serin
	&#60;img width="1876" height="948" width_o="1876" height_o="948" data-src="https://freight.cargo.site/t/original/i/ea1451d7117f910e91187cfaf7eca5cca996c818acea637ed163468e2c95abe1/Screenshot-2024-09-15-at-8.12.37-PM.png" data-mid="218090586" border="0"  src="https://freight.cargo.site/w/1000/i/ea1451d7117f910e91187cfaf7eca5cca996c818acea637ed163468e2c95abe1/Screenshot-2024-09-15-at-8.12.37-PM.png" /&#62;
&#60;img width="1872" height="954" width_o="1872" height_o="954" data-src="https://freight.cargo.site/t/original/i/c8841e8bc8a10867b41f33e933bfa566ce56fe1e4b8ffcafc26920802f26f6fa/Screenshot-2024-09-15-at-8.13.11-PM.png" data-mid="218090616" border="0"  src="https://freight.cargo.site/w/1000/i/c8841e8bc8a10867b41f33e933bfa566ce56fe1e4b8ffcafc26920802f26f6fa/Screenshot-2024-09-15-at-8.13.11-PM.png" /&#62;&#60;img width="1870" height="954" width_o="1870" height_o="954" data-src="https://freight.cargo.site/t/original/i/a1bfa573378a9cbbb051743a6cac8ae7d20e082fd5b8e05eb2fd35e37d399c4a/Screenshot-2024-09-15-at-8.13.53-PM.png" data-mid="218090622" border="0"  src="https://freight.cargo.site/w/1000/i/a1bfa573378a9cbbb051743a6cac8ae7d20e082fd5b8e05eb2fd35e37d399c4a/Screenshot-2024-09-15-at-8.13.53-PM.png" /&#62;&#60;img width="1860" height="936" width_o="1860" height_o="936" data-src="https://freight.cargo.site/t/original/i/48405b4d62a321fa3a2bbb2aed7002c109e2ff49f68692fa88a137a211af6dea/Screenshot-2024-09-15-at-8.11.57-PM.png" data-mid="218090578" border="0"  src="https://freight.cargo.site/w/1000/i/48405b4d62a321fa3a2bbb2aed7002c109e2ff49f68692fa88a137a211af6dea/Screenshot-2024-09-15-at-8.11.57-PM.png" /&#62;






</description>
		
	</item>
		
		
	<item>
		<title>STB Tiktok</title>
				
		<link>https://therookiebook.com/STB-Tiktok</link>

		<pubDate>Sat, 14 Sep 2024 13:40:00 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/STB-Tiktok</guid>

		<description>
	See more 👉

	Tourism In 4K




	GenZs see tourism as a sunset industry, making it harder for STB to recruit them.
 How do we inject freshness and excitement into the typically dry government comms? 
We speak to them through a Tiktok series of challenges: fun, exciting, and distinctly Gen Z. And while we're at it, we highlight the lesser-known, appealing sides of the industry.
All four videos, just a click away👇
Emoji Trivia&#38;nbsp;
Spill The Tea&#38;nbsp;
Pictionary
2 Truths 1 Lie


Agency: BLKJ Havas Client: Singapore Tourism Board
Group Head(s): Denise Cheong, Sunny ChuangArt Director(s): Leslin Lim
	&#60;img width="1024" height="717" width_o="1024" height_o="717" data-src="https://freight.cargo.site/t/original/i/29912be36b98c6e7e0c120a4360258e348e7da8f37f5cc3037bf7c4100d354dc/Image-7.jpeg" data-mid="218063370" border="0"  src="https://freight.cargo.site/w/1000/i/29912be36b98c6e7e0c120a4360258e348e7da8f37f5cc3037bf7c4100d354dc/Image-7.jpeg" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>Young Shits: Diversity Facts</title>
				
		<link>https://therookiebook.com/Young-Shits-Diversity-Facts</link>

		<pubDate>Sun, 26 Jan 2025 14:50:45 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/Young-Shits-Diversity-Facts</guid>

		<description>
	See more 👉

	Diversity Facts




	My art partner, Serin, and I participated in the Young Shits November Brief by Winona Wee and Andre Mezzomo of Wieden+Kennedy London. 
We submitted four ideas, one of which placed runner-up. 25% ROI, I guess.&#38;nbsp;
The brief? To&#38;nbsp;Launch an anti-racism campaign for Pangea café while emphasizing the diversity of the ingredients and community .&#38;nbsp;
Only those who value diversity will seek it out.

Our idea? A “Diversity Facts” label on every item, flaunting the global origins of our ingredients.&#38;nbsp;

Master Deck here
Young Shits Website&#38;nbsp;
Art Director(s): Yoo Serin
	





</description>
		
	</item>
		
		
	<item>
		<title>The Great You</title>
				
		<link>https://therookiebook.com/The-Great-You</link>

		<pubDate>Sun, 26 Jan 2025 13:06:11 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/The-Great-You</guid>

		<description>
	See more 👉

	The Great You




	The brief? Bring Great Eastern’s “Reach for Great” promise to life across the region in a tangible way.For a 116-year-old brand, staying relevant is key.&#38;nbsp; How? By showing that, no matter your age or experience, Great Eastern is behind every Great individual, guiding them toward their own #ReachforGreat.&#38;nbsp;We celebrated our customers in unexpected ways—by giving them prime real estate and integrating them into our brand identity, from our building to our website.

Agents reached out, profiles wrote in—perfect excuse for a check-in.

While we originally wanted to display them on an LED screen on Great Eastern’s building, BCA and URA restrictions got in the way. 
So, we pivoted—erecting an LED wall along the walkway on Pickering Street, featuring over 130 entries from Singapore alone.
I wrote the scripts for Singapore and Indonesia, crafted copy for the LED wall, microsite, socials, and more. This was my first overseas shoot—huge thanks to Anant (ACD), Avril (AD), and K (Producer) for finding a loophole in the budget to bring me along. &#38;lt;3
ALL FILMS HERE&#38;nbsp;👇
Grand Prize Winners:&#38;nbsp;
The Great Stefan (SG)&#38;nbsp;
The Great Gilang (ID)&#38;nbsp;
The Great Christine (MY)&#38;nbsp;

Merit Winners:&#38;nbsp;
[Indonesia]&#38;nbsp;
The Great Clara&#38;nbsp;The Great Robert&#38;nbsp;
The Great Daniel&#38;nbsp;
[Malaysia]The Great Kim&#38;nbsp;
The Great Rachel
The Great Terrence&#38;nbsp;
[Singapore]&#38;nbsp;
The Great Anna&#38;nbsp;
The Great Nabilah
The Great Sherry&#38;nbsp;


Agency: BLKJ Havas Client: Great Eastern&#38;nbsp;
Chief Creative Officer: Joji Jacob
Executive Creative Director: Guilherme Machado
Associate Creative Director(s): Anant Rajan, Andres MejiaArt Director(s): Casimir Simon&#38;nbsp;Director: Joshua Trigg &#38;nbsp;Production House: The P

	&#60;img width="2048" height="1346" width_o="2048" height_o="1346" data-src="https://freight.cargo.site/t/original/i/b054721f8ca0d6e6c242f85e0ffca3c22d9ab91d2a375a50fa6f6b3d2550cd37/RFG-.gif" data-mid="225532788" border="0"  src="https://freight.cargo.site/w/1000/i/b054721f8ca0d6e6c242f85e0ffca3c22d9ab91d2a375a50fa6f6b3d2550cd37/RFG-.gif" /&#62;This was the initial idea.&#38;nbsp;
&#60;img width="2880" height="1720" width_o="2880" height_o="1720" data-src="https://freight.cargo.site/t/original/i/b6a7e6327e063143e99bb82ae5ece5481f1c96ff2454589a7538fed7dab08185/Screenshot-2025-01-26-at-10.48.06-PM.png" data-mid="225533333" border="0"  src="https://freight.cargo.site/w/1000/i/b6a7e6327e063143e99bb82ae5ece5481f1c96ff2454589a7538fed7dab08185/Screenshot-2025-01-26-at-10.48.06-PM.png" /&#62;
Microsite with all RFG stories







</description>
		
	</item>
		
		
	<item>
		<title>ECDA Humpty Reimagined</title>
				
		<link>https://therookiebook.com/ECDA-Humpty-Reimagined</link>

		<pubDate>Sun, 15 Sep 2024 08:37:51 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/ECDA-Humpty-Reimagined</guid>

		<description>
	See more 👉

	Humpty Reimagined




	We tapped into our campaign hero line: Who says Humpty Dumpty has to be an egg?In collaboration with the National Gallery Singapore, we let our little ones reimagine Humpty Dumpty however they wanted. 
They walk away from the activation with their very own Humpty Dumptys, total creative freedom, and an AI-generated poem that makes their version of Humpty Dumpty equally official as the original.&#38;nbsp;

Catch their masterpieces soon on socials, OOH, and even via an AR filter.


Agency: BLKJ Havas Client: Early Childhood Development Agency
Group Head(s): Denise Cheong, Sunny Chuang, Anette LokArt Director(s): Leslin Lim, Joslin Ong
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	<item>
		<title>The Big Break Fest</title>
				
		<link>https://therookiebook.com/The-Big-Break-Fest</link>

		<pubDate>Sun, 03 Sep 2023 21:08:25 +0000</pubDate>

		<dc:creator>the rookie's book </dc:creator>

		<guid isPermaLink="true">https://therookiebook.com/The-Big-Break-Fest</guid>

		<description>
	See more 👉


	The Big Break Festival



	
Online career fairs just weren’t cutting it, so we decided to bring back The Big Break in full-fledged festival style.
 Entrusted to us interns, my art partner and I had lots of fun imagining what people our age would like. 
From curating CD lineups, organising meet-and-greets to introducing the Big Break Match Up, we made advertising a Lollapalooza for a day. Fun times.
Agency: TBWA SGClient: Association of Advertising and Marketing SingaporeArt Director(s): Rachel Lee, Nora Jo

	
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