The Great You
The brief? Bring Great Eastern’s “Reach for Great” promise to life across the region in a tangible way.
For a 116-year-old brand, staying relevant is key. How? By showing that, no matter your age or experience, Great Eastern is behind every Great individual, guiding them toward their own #ReachforGreat.
We celebrated our customers in unexpected ways—by giving them prime real estate and integrating them into our brand identity, from our building to our website.
Agents reached out, profiles wrote in—perfect excuse for a check-in.
While we originally wanted to display them on an LED screen on Great Eastern’s building, BCA and URA restrictions got in the way. So, we pivoted—erecting an LED wall along the walkway on Pickering, featuring over 130 entries from Singapore alone.
I wrote the scripts for Singapore and Indonesia, crafted copy for the LED wall, microsite, socials, and more. This was my first overseas shoot—huge thanks to Anant (ACD), Avril (AD), and K (Producer) for finding a loophole in the budget to bring me along. <3
ALL FILMS HERE 👇
Grand Prize Winners:
The Great Stefan (SG)
The Great Gilang (ID)
The Great Christine (MY)
Merit Winners:
[Indonesia]
The Great Clara
The Great Robert
The Great Daniel
[Malaysia]
The Great Kim
The Great Rachel
The Great Terrence
[Singapore]
The Great Anna
The Great Nabilah
The Great Sherry
Agency: BLKJ Havas
Client: Great Eastern
Chief Creative Officer: Joji Jacob
Executive Creative Director: Guilherme Machado
Associate Creative Director(s): Anant Rajan, Andres Lopez
Art Director(s): Casimir Simon
Director: Joshua Trigg
Production House: The P
For a 116-year-old brand, staying relevant is key. How? By showing that, no matter your age or experience, Great Eastern is behind every Great individual, guiding them toward their own #ReachforGreat.
We celebrated our customers in unexpected ways—by giving them prime real estate and integrating them into our brand identity, from our building to our website.
Agents reached out, profiles wrote in—perfect excuse for a check-in.
While we originally wanted to display them on an LED screen on Great Eastern’s building, BCA and URA restrictions got in the way. So, we pivoted—erecting an LED wall along the walkway on Pickering, featuring over 130 entries from Singapore alone.
I wrote the scripts for Singapore and Indonesia, crafted copy for the LED wall, microsite, socials, and more. This was my first overseas shoot—huge thanks to Anant (ACD), Avril (AD), and K (Producer) for finding a loophole in the budget to bring me along. <3
ALL FILMS HERE 👇
Grand Prize Winners:
The Great Stefan (SG)
The Great Gilang (ID)
The Great Christine (MY)
Merit Winners:
[Indonesia]
The Great Clara
The Great Robert
The Great Daniel
[Malaysia]
The Great Kim
The Great Rachel
The Great Terrence
[Singapore]
The Great Anna
The Great Nabilah
The Great Sherry
Agency: BLKJ Havas
Client: Great Eastern
Chief Creative Officer: Joji Jacob
Executive Creative Director: Guilherme Machado
Associate Creative Director(s): Anant Rajan, Andres Lopez
Art Director(s): Casimir Simon
Director: Joshua Trigg
Production House: The P
This was the initial idea. 