Spotify OOH



Amongst all the work I did as a copywriting intern at TBWASG, this stands out.

I hunkered down and wrote many, many lines of the β€œlooks like, feels like” copy construct. 

Delving into each contextual moment, my art partner and I invested time in Google Maps to ensure visibility from different angles i.e. the metro line opposite.

We had grand ideas for the entire 7-screen OOH spot. But, alas, budget constraints made us to whittle them down to this.   


Agency: TBWA SG
Client: Spotify Thailand
Art Director: Ang Cheng Hui