Tourism In 4K
GenZs see tourism as a sunset industry, making it harder for STB to recruit them.
How do we inject freshness and excitement into the typically dry government comms?
We speak their language through 4 interactive challenges: fun, exciting, and distinctly Gen Z. And while we're at it, highlight the lesser-known, appealing sides of the industry.
All four videos, just a click away👇
Emoji Trivia
Spill The Tea
Pictionary
2 Truths 1 Lie
Agency: BLKJ Havas
Client: Singapore Tourism Board
Group Head(s): Denise Cheong, Sunny Chuang
Art Director(s): Leslin Lim
How do we inject freshness and excitement into the typically dry government comms?
We speak their language through 4 interactive challenges: fun, exciting, and distinctly Gen Z. And while we're at it, highlight the lesser-known, appealing sides of the industry.
All four videos, just a click away👇
Emoji Trivia
Spill The Tea
Pictionary
2 Truths 1 Lie
Agency: BLKJ Havas
Client: Singapore Tourism Board
Group Head(s): Denise Cheong, Sunny Chuang
Art Director(s): Leslin Lim
