Humpty Reimagined
We tapped into our campaign hero line:
Who says Humpty Dumpty has to be an egg?
In collaboration with the National Gallery Singapore, we let our little ones reimagine Humpty Dumpty however they wanted.
They walk away from the activation with their very own Humpty Dumptys, total creative freedom, and an AI-generated poem that makes their version of Humpty Dumpty equally official as the original.
Catch their masterpieces soon on socials, OOH, and even via an AR filter.
Agency: BLKJ Havas
Client: Early Childhood Development Agency
Group Head(s): Denise Cheong, Sunny Chuang, Anette Lok
Art Director(s): Leslin Lim, Joslin Ong
Who says Humpty Dumpty has to be an egg?
In collaboration with the National Gallery Singapore, we let our little ones reimagine Humpty Dumpty however they wanted.
They walk away from the activation with their very own Humpty Dumptys, total creative freedom, and an AI-generated poem that makes their version of Humpty Dumpty equally official as the original.
Catch their masterpieces soon on socials, OOH, and even via an AR filter.
Agency: BLKJ Havas
Client: Early Childhood Development Agency
Group Head(s): Denise Cheong, Sunny Chuang, Anette Lok
Art Director(s): Leslin Lim, Joslin Ong
