Amazon
IG Reels
Presenting some wee, yet witty Amazon work.
Agency: BLKJ Havas
Client: Amazon Singapore
Art Director(s): Chew Weilin, Ong Joslin
Agency: BLKJ Havas
Client: Amazon Singapore
Art Director(s): Chew Weilin, Ong Joslin
Amazon Product Chain Reaction
Taking the cue from Amazon Global, we sought to make our very own Product Chain Reaction using Amazon’s handy logo. We let one Amazon item purchase lead to another, and eventually ended up with a mid-30s epiphany.
All to underscore, how no matter the life stage, Amazon has always got your back.
Click here to view.
Amazon Shop For Good
My first ever shoot, just 2 months on the job!! With my ADs and CDs down with COVID, I ended up having to tackle the shoot solo. I spent a lot more time than necessary forwarding shots to my CDs.
Unnerving as it felt, being on set with the kids eased my nerves. I was quickly reminded of the larger reason why I was there - to bring the kids behind Amazon’s partner NPOs to the forefront, so that their holiday season could be made all the more magical under the Shop for Good initiative.
Click here to view.
Amazon House Activation
This was something I did, also two months on the job. While I was not responsible for conceptualising the activation, I was in charge of creating the sizzle reel for this. Had a blast storyboarding and bringing this to life with my AD.
Click here to view.
Taking the cue from Amazon Global, we sought to make our very own Product Chain Reaction using Amazon’s handy logo. We let one Amazon item purchase lead to another, and eventually ended up with a mid-30s epiphany.
All to underscore, how no matter the life stage, Amazon has always got your back.
Click here to view.
Amazon Shop For Good
My first ever shoot, just 2 months on the job!! With my ADs and CDs down with COVID, I ended up having to tackle the shoot solo. I spent a lot more time than necessary forwarding shots to my CDs.
Unnerving as it felt, being on set with the kids eased my nerves. I was quickly reminded of the larger reason why I was there - to bring the kids behind Amazon’s partner NPOs to the forefront, so that their holiday season could be made all the more magical under the Shop for Good initiative.
Click here to view.
Amazon House Activation
This was something I did, also two months on the job. While I was not responsible for conceptualising the activation, I was in charge of creating the sizzle reel for this. Had a blast storyboarding and bringing this to life with my AD.
Click here to view.